Want to inspire your resource group to stretch? Try using music as a detour to help your participants connect to the target consumer in a new and novel way. View Post

Take time to troubleshoot and you will develop even more effective campaigns. Here’s how troubleshooting enhances the persuasive campaigns you develop (and gets the agent even more excited to take it to the client!) View Post

Novelty detours are as important as marketing facts as you prepare your session. Here are some techniques to stretch the resource group to think differently to inspire new and novel ideas. View Post

Target consumers are real people with real lives. Your resource group will generate more persuasive ideas if you help them think about the life events that trigger the target consumer’s need for a product or service. View Post

Facilitate for the same group a lot? Here are some new ways to play with words and involve your resource group to help keep your detour techniques fresh and your participants energized. View Post

Dive into the client’s product for the most custom ideas. Here’s how to use the client’s product to help develop persuasive campaigns that are truly customized. View Post

Who knew such a simple tool could help participants experience an alternate reality? Learn how to use the Creative Resources Detour Box in new ways to come up with fresh ideas by taking a different point of view. View Post

Involving the resource group in your session can set the stage for active and equal participation in idea generation. In this tip, we explore ways to engage individual participants by putting them to work. View Post

Have some fun and generate relevant ideas with a seasonal detour. In this tip, we explore techniques to get your resource group in the spirit of the season that your marketing project is focused on. View Post

Tackle the Preparation Step of the process with the help of your team. In this tip, we explore how the cast of characters in the marketing project can help you prepare to facilitate effectively. View Post